{"id":3899,"date":"2025-12-31T12:29:00","date_gmt":"2025-12-31T11:29:00","guid":{"rendered":"https:\/\/odraniemen.org\/polacy-na-swiecie\/2025\/12\/31\/media-polonijne-2025\/"},"modified":"2026-02-03T13:02:16","modified_gmt":"2026-02-03T12:02:16","slug":"media-polonijne-2025","status":"publish","type":"post","link":"https:\/\/odraniemen.org\/polacy-na-swiecie\/2025\/12\/31\/media-polonijne-2025\/","title":{"rendered":"Media polonijne 2025 – Londynek.net"},"content":{"rendered":"\t\t
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W 2025 roku zrealizowano projekt wspieraj\u0105cy funkcjonowanie i rozw\u00f3j portalu Londynek.net<\/strong> \u2013<\/a> jednego z kluczowych \u017ar\u00f3de\u0142 informacji dla Polonii w Wielkiej Brytanii. Tematyka projektu koncentrowa\u0142a si\u0119 na zapewnieniu stabilnego dzia\u0142ania serwisu oraz podniesieniu jego jako\u015bci, bezpiecze\u0144stwa i dost\u0119pno\u015bci – ze szczeg\u00f3lnym uwzgl\u0119dnieniem u\u017cytkownik\u00f3w mobilnych.<\/p>

Zakres wsparcia i zrealizowane dzia\u0142ania<\/h3>

Projekt obejmowa\u0142 utrzymanie i rozw\u00f3j techniczny strony, w tym obs\u0142ug\u0119 serwera portalu, popraw\u0119 wydajno\u015bci oraz wdra\u017canie rozwi\u0105za\u0144 wzmacniaj\u0105cych bezpiecze\u0144stwo. Istotnym elementem by\u0142a tak\u017ce dost\u0119pno\u015b\u0107 profesjonalnych \u017ar\u00f3de\u0142 tre\u015bci, okresowy zakup serwisu PAP oraz serwisu zdj\u0119ciowego, co umo\u017cliwia\u0142o legalne pozyskiwanie materia\u0142\u00f3w informacyjnych i fotograficznych.<\/p>

W ramach projektu pokryto r\u00f3wnie\u017c koszty wynajmu biura oraz wsparcia zatrudnienia pracownik\u00f3w redakcji, co prze\u0142o\u017cy\u0142o si\u0119 na ci\u0105g\u0142o\u015b\u0107 pracy zespo\u0142u i utrzymanie regularno\u015bci publikacji. Portal prowadzi\u0142 codzienn\u0105 obs\u0142ug\u0119 tre\u015bci i og\u0142osze\u0144, wsp\u00f3\u0142pracowa\u0142 z organizacjami polonijnymi, promowa\u0142 wydarzenia i inicjatywy, a tak\u017ce prowadzi\u0142 sta\u0142\u0105 komunikacj\u0119 w mediach spo\u0142eczno\u015bciowych.<\/p>

R\u00f3wnolegle realizowano dzia\u0142ania o charakterze edukacji obywatelskiej, m.in. cykl kr\u00f3tkich publikacji i webinar\u00f3w dotycz\u0105cych praw i obowi\u0105zk\u00f3w mieszka\u0144c\u00f3w UK oraz wolontariatu. Wa\u017cn\u0105 cz\u0119\u015bci\u0105 projektu by\u0142 te\u017c monitoring i sprawozdawczo\u015b\u0107: pomiar zasi\u0119g\u00f3w i aktywno\u015bci u\u017cytkownik\u00f3w, raporty kwartalne oraz raport roczny.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Efekty i rezultaty projektu<\/h3>

G\u0142\u00f3wnym efektem ilo\u015bciowym projektu by\u0142o zwi\u0119kszenie liczby odbiorc\u00f3w portalu do poziomu ok. 170 000 wy\u015bwietle\u0144 miesi\u0119cznie<\/strong> w okresie 12 miesi\u0119cy. Za\u0142o\u017cenie to nie tylko zosta\u0142o osi\u0105gni\u0119te, ale r\u00f3wnie\u017c przekroczone. W 2025 roku liczba odbiorc\u00f3w portalu wynios\u0142a ponad 2 228 000 os\u00f3b<\/strong>, co daje \u015brednio ponad 185 000 odbiorc\u00f3w miesi\u0119cznie<\/strong>. Osi\u0105gni\u0119to r\u00f3wnie\u017c pozosta\u0142e cele projektu, w tym:<\/p>

  1. Popraw\u0119 jako\u015bci i funkcjonalno\u015bci portalu<\/strong> \u2013 wdra\u017canie rozwi\u0105za\u0144 technicznych, szczeg\u00f3lnie w wersji mobilnej.<\/p><\/li>

  2. Zwi\u0119kszenie zasi\u0119gu i wsp\u00f3\u0142pracy<\/strong> \u2013 docieranie do wi\u0119kszej liczby u\u017cytkownik\u00f3w na Wyspach Brytyjskich i poza nimi, m.in. dzi\u0119ki wsp\u00f3\u0142pracy z organizacjami polonijnymi.<\/p><\/li>

  3. Wsparcie polonijnych wydarze\u0144 i inicjatyw<\/strong> \u2013 patronaty medialne, zapowiedzi i relacje oraz dystrybucja materia\u0142\u00f3w promocyjnych.<\/p><\/li>

  4. Wzmacnianie aktywno\u015bci obywatelskiej Polonii<\/strong> \u2013 dzia\u0142ania informacyjne i publikacje zach\u0119caj\u0105ce do zaanga\u017cowania w lokalne struktury spo\u0142eczne.<\/p><\/li><\/ol>

    Wszystkie elementy zosta\u0142y wykonane zgodnie z planem. Jednocze\u015bnie podkre\u015blono, \u017ce bez wsparcia dotacyjnego osi\u0105gni\u0119cie tych rezultat\u00f3w by\u0142oby co najmniej bardzo trudne.<\/p>

    Promocja zadania – artyku\u0142 na Portalu Ponad Granicami<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Finansowanie projektu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Zrealizowali\u015bmy projekt wspieraj\u0105cy funkcjonowanie i rozw\u00f3j portalu Londynek.net \u2013 jednego z kluczowych medi\u00f3w dla Polonii w Wielkiej Brytanii.<\/p>\n","protected":false},"author":2564,"featured_media":3907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[17],"tags":[],"yoast_head":"\nMedia polonijne 2025 - 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